Stage to Sell: 7 Proven Steps to Attract Buyers and Boost Offers
Stage to Sell: 7 Proven Steps to Attract Buyers and Boost Offers Selling your home quickly and at the right price takes more than just listing it online. To draw
On August 17th, 2024 the way you buy or sell a home has undergone some changes.
By now you’ve heard about Sitzer-Burnett—the class-action lawsuit brought against the National Association of REALTORS® (NAR) and others by a group of home sellers in Missouri alleging NAR practices artificially inflated broker commissions. In March, the parties agreed to settlement terms, and the settlement agreement was given preliminary approval. While the settlement won’t receive final approval until the hearing in November, NAR is introducing new practice changes, agreed to as part of the settlement, beginning August 17th.
Those practice changes will impact the process for buying or selling a home in the future. Let’s take a closer look at these practice changes, their impact, and what they mean for you.
When it comes to buying a home, you’ll need to sign a written buyer agreement with your agent before touring a home, either virtually or in person.
The goal of the buyer agreement is to ensure you understand the specific services and value your agent will provide and exactly how much those services will cost. Per the settlement agreement, all buyer agreements must include the following four items1:
That’s a lot of “legalese.” Let’s take a look at what all of that means in layman’s terms:
And, finally, a few other key points:
Let’s take a closer look at how you can embrace this change and make an informed decision when signing an agreement with your agent.
Before signing an agreement with your agent, you should fully understand its terms. If you’re unfamiliar with such agreements, here are some questions to ask your agent before signing.
For sellers, the biggest change is that offers of compensation can longer appear on the MLS or on any page that appears within one click of the MLS. Effectively, this means you can’t link directly from the MLS to a page that outlines any offers of compensation.
The settlement does not prohibit sellers from making offers of compensation, but the question on many sellers’ minds will likely be: Should I?
As a seller, your agent is responsible for guiding you through that decision and helping you determine the best course of action to achieve your goals, as there are some situations where proactively offering concessions might make sense and others where it’s less so. For example, in a hot market where every home is receiving multiple offers, sellers might not feel they need to in order to attract the right buyer. In a market where buyers are struggling with affordability or where there is a lot of inventory, offering concessions might make your home more appealing.
Regardless, you should be prepared to receive offers that include requests for compensation concessions as part of the total package. These terms will likely become part of negotiations and total offers going forward. You’ll need to evaluate these offers with your agent and review net sheets to understand and compare offers going forward.
We just discussed changes to seller offers of compensation. Will that also change how you, as a buyer, compensate your agent? The answer is… possibly.
How you compensate your agent could look different than it has in the past. Historically, listing agents and their sellers could have agreed to a total fee and offered part of that fee to cover buyer agent’s compensation as a means to attract more buyers. That fee would then be included with the other information about the home in the Multiple Listing Service.
As covered above, offers of compensation will no longer appear in the MLS. Such offers are not prohibited per the terms of settlement, and some sellers may choose to still offer concessions. However, if the seller does not, you need to be prepared for alternative options. Those options can include negotiating seller concessions when you make an offer or paying the buyer agent directly.
It’s crucial you talk through all these scenarios with your agent before signing an agreement so you understand your options when submitting offers!
These changes are in effect as of August 17th, and the truth is, no one is 100% certain of how it will all play out. My job as a real estate professional is to keep you informed, provide clarity, and help you navigate these changes during your home buying or selling journey. So if you have any questions about these practice changes, the settlement, or anything else real estate related, please reach out!
Sources:
Stage to Sell: 7 Proven Steps to Attract Buyers and Boost Offers Selling your home quickly and at the right price takes more than just listing it online. To draw
5 Golden Rules of Property Investing for Wealth Success Introduction Property investing is a proven strategy for achieving wealth success. By understanding the real estate basics and applying strategic principles,
Things to ask real estate agent when buying Introduction Buying a home is one of the most significant investments you’ll make. Asking the right questions when buying can help you
Scan or Tap QR Code To Save or Share Barry’s Electronic Business Card!
Broker, ABR®, GRI, SRES®, e-PRO, SFR®
Ca Dept of Real Estate Lic. #01398849
REALTOR® Lifetime Achievement Award 2019
REALTOR® of the Year 2008
© 2024 Barry Brown Real Estate. All Rights Reserved.